OrangeTechLab Inc.
AI (Deep Learning) / IoT Systems
Technical Management Consulting
New Business Development Support
UX-Design
User Experience Design
UX design
"UX (= User Experience) Design" means "designing the user experience".
For programs, systems, products, services ...
"UX Design" is a concept that applies to all productions.
Orange Tech Lab and UX Design, human-centered design: the concept of (HCD Human Centered Design), development and research, has been making the products.
We also provide support and advice to companies that need it from the perspective of UX Design and HCD.
When creating with software or systems, or when starting a new service
"Thinking through the user experience" is important for creating better software and systems.
The user
Thereby
What kind of experience
Do you do
For users
What kind of experience do you want
The user
What action to take next
OrangeTechLab UX Design
- Practice and consulting -
01
UXD
Design thinking and practice
Supporting the practice of various methods based on the idea of UX design and HCD
・ UX (= User Experience Design)
= Design the user experience
・ When making things, make things from the user's point of view ・Design from the point of view of what kind of experience the user will experience with the made things
・ Practice together and run the process
02
HCD
UX design consulting
Providing consulting from the perspective of UX design and HCD
・ We will provide support and advice from the perspective of UX Design / HCD ( Human Centered Design).
・ With cutting-edge technical support such as AI and IoT
We provide AI Solution Consulting that provides consulting from the perspective of UX Design / HCD.
UX design practice
When actually proceeding with the process based on the idea of UX Design,
・ What should I do at what timing?
・Who is involved in what role
・ What kind of data will be obtained there and how will it be used for the next process?
Various methods have been proposed from that perspective.
UXデザインの実践
Techniques for practicing UX Design (example)
Persona / scenario
・ Think about what kind of person a user is
Fieldwork / Journey Map
・ Become a user and experience
Prototyping / Usability testing
・ Trial and trial
Dialog / Workshop
・ Dialogue with related parties
Ethnography / work model
・ Observe the user
Contextual / Inquiry
・ Interview users
Quantitative and qualitative analysis
・ Analyze the data
UX-Design consulting
Orange Tech Lab provides consulting from the viewpoint of UX Design / HCD.
When creating software, hardware, product development in general, services, and even the business itself, "design the user experience by incorporating the perspective of the user as well as the provider (company) side."
For companies that are trying to adopt the idea of UX Design, we will provide technical support as well as technical support.
We provide advice from the perspective of UX Design / HCD.
Design thinking called HCD / UCD
As a concrete manufacturing methodology by UX design, there is the idea of human centered design (HCD) or user centered design (UCD).
The HCD / UCD, that the "user is also going to involve actively in the design of the process", that carried out the design and evaluation together while taking clogging making hand and users each position, different The idea is that people in the position (stakeholders) work together to design.
* We will proceed with the cycle of making and evaluating while the provider and the user work together to rotate, and also think about "how to rotate the process itself". HCD / UCD is also a design thinking that, by doing so, we will ultimately create something that is more satisfying to the people involved.
Orange Tech Lab uses the concept of UX Design and Human Centered Design (HCD).
It is used for development, research, and products.
We also provide support and advice to companies that need it from the perspective of UX Design and HCD.
Please do not hesitate to contact us.
UX design-Achievement
Case 1
Mobile app design for credit card users
On behalf of overseas company D, we conducted user interviews on smartphone apps of major card companies in Japan, analyzed and considered the results, and made proposals for new businesses.
1) Interview with credit card users
2) Creating a persona customer journey map from competition surveys, etc.
3) Proposal of new function concept for mobile apps
4) Prototyping
Case 2
In-store customer flow line analysis service design using security cameras
We designed an "in-store customer flow line analysis service" that analyzes videos from security cameras using AI (video analysis / Re-ID technology).
We created a service function requirement definition and usage scenario from user hearings and observation analysis of security camera images, and created a mockup of the user interface for the flow line analysis service.
1) User hearing
2) Observation and analysis of security camera images
3) Service functional requirement definition
4) Creating a usage scenario
5) Creating a mockup of the user interface for the flow line analysis service
Case 3
Large-scale questionnaire design and implementation regarding career selection
We designed and conducted a large-scale questionnaire on career choices in literary science, commissioned by the Center for Growth Strategy Education and Research, National University of Y.
As a first step, we conducted interviews with university students and graduate students, and then conducted a large-scale questionnaire after a pre-questionnaire. Based on the results, we aggregated and analyzed the data, created a life journey map, etc., and cooperated with the project from hypothesis verification to consideration.
1) Prior case study-interview design and implementation
2) Pre-questionnaire design and implementation
3) Large-scale questionnaire design and implementation
4) Data aggregation / analysis
5) Life journey map creation
6) Hypothesis verification / consideration
Case 3
Large-scale questionnaire design and implementation regarding career selection
We designed and conducted a large-scale questionnaire on career choices in literary science, commissioned by the Center for Growth Strategy Education and Research, National University of Y.
As a first step, we conducted interviews with university students and graduate students, and then conducted a large-scale questionnaire after a pre-questionnaire. Based on the results, we aggregated and analyzed the data, created a life journey map, etc., and cooperated with the project from hypothesis verification to consideration.
1) Prior case study-interview design and implementation
2) Pre-questionnaire design and implementation
3) Large-scale questionnaire design and implementation
4) Data aggregation / analysis
5) Life journey map creation
6) Hypothesis verification / consideration
